Inc. Founders Project with Alexa von Tobel

How to Know Your Customer, with Misha Nonoo of Misha Nonoo

Episode Summary

From the time she was a teen, Misha Nonoo dreamed of becoming a fashion designer. She has since grown her women's apparel company into a powerhouse that constantly stays ahead of seismic shifts in the retail landscape. Misha shares why she forewent the wholesale model to gain a direct relationship with her customer, why sustainability is critical to the future of fashion, and why discipline is the most important trait for entrepreneurs to embody (and to hire for).

Episode Notes

Follow Misha on social at @mishanonoo